Content & Contour, LLC is based in Moorhead, Minnesota, and serves clients throughout the United States. Owner Gwendolyn Hoberg has been an editor and writer for many regional publications and businesses. Read her longer biography here.



“Gwen did a great job ‘taking the reins’ with my business plan, making it understandable from an outside perspective. She was very conscious of asking questions to ensure accuracy. I loved how she took the main points from my business plan and created a comprehensive executive summary. As a result, my business plan was well received and I received my grant! Gwen is great to work with: friendly, professional and responsive. She always responds quickly to my inquiries and edited my business plan in less than a week.”

– Julie, inventor and business owner, August 2014


“When I contacted Gwen, I had been struggling with the overall design and content of my résumé. Her suggestions and advice helped polish its content and appearance into the updated, well-designed résumé I use today. She helped me professionally articulate what I would’ve otherwise been unable to. I feel like my résumé has been brought to life.”

– Bradley R., Moorhead, February 2014


“Gwendolyn is a results-oriented contributor with exceptional organizational skills. She is quick to grasp new concepts, which facilitates her ability to be immediately productive. Gwendolyn is very personable, with excellent written and verbal communications skills. She excels at taking high-level directives from initiation to completion with minimal supervision. And she is fearless, never backing away from a challenge.”

– John B. Weaver, President and CEO, JBW Group International Inc., January 2014


“Although I used to be an English teacher in France, writing several papers for my American master’s degree was challenging for me as a non-native speaker. Gwen pointed out a variety of mistakes I would never have found on my own. Having her proofread my work also enabled me to develop some ideas that seemed explicit enough to me when they were actually not. Gwen’s work was a wonderful asset to my first year as an international student.”

– Caroline L., Ph.D. candidate at the Sorbonne and M.A. student at the University of Minnesota-Duluth, May 2013